The final section always had a time limit to defeat the Fearless Leader and rescue your friend, dying in this three times would send the player back to the first section of the level. Before the final section, a bonus level that had Bullwinkle running to the end of a football field to catch Rocky, while avoiding and head-butting football players on the way, could grant the player an extra life upon completion. In that one, the first level, Frostbite Falls, has the player controlling Bullwinkle, the second, on the Moon, uses Rocky, and the final one, the Abominable Manor, uses Bullwinkle again. The Game Boy version only had three levels, although generally with multiple sections. These mini-games are Peabody and Sherman, where players control Sherman and blow bubble gum bubbles to clog a dragon's mouth, and Dudley Do-Right, where players ride a horse and avoided an ever-approaching train which is driven by Snidely Whiplash. Mini-games are available at certain points that allows players to collect extra lives.
The game consists of seven levels that take players through various locales: A Swiss Alps-style mountain, a cavern, a mine, a submarine, a haunted ship, a port town, and a castle. The Adventures of Rocky and Bullwinkle and Friends is a video game released by THQ inspired by The Rocky and Bullwinkle Show.